TrueStart Coffee
Hero Caffeine Bar

Developed by athletes, the Hero caffeine bar is the latest addition to TrueStart Performance Coffee's range of naturally functional, globally unique energy products.

The TrueStart Hero bar is Europe's first whole food caffeine bar, and provides the perfect caffeine boost every time with no crash. Each bar is made using oats, nuts, seeds and TrueStart Performance Coffee with four functional flavours available; Coffee Arabica, Coffee & Peanut Butter, Coffee & Beetroot and Coffee & Cherry. TrueStart Hero free from gluten and refined sugar, and suitable for vegans.

The TrueStart Hero bar sold out globally after just three weeks and has launched in 14 countries in the first two months. We can't wait to see what's next for #TEAMTRUESTART!

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It was an easy decision for us to continue working with Brond with the new addition to TrueStart Coffee's product range, the Hero caffeine bar.

Dan, Cole and the team have been involved in the product since the word go, involved in not only brainstorming the name but also taste testing and flavour ideas.

We have been indescribably excited about this new product range and Brond have completely shared that excitement - it always feels like the guys are part of the team and as behind TrueStart's success as we are.

We've had so many comments about how 'cool' the packaging looks and the detailing from all angles. They are certainly grabbing attention and already being officially distributed into 14 different countries and going into Holland & Barrett as Europe's first caffeine bar.

Helena Hills
- Founder, TrueStart

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TrueStart Hero

Brand identity for Hero

Branded Hero packaging

Shelf ready outer box packaging

Range packaging including 4 flavours

Brand messaging development

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