Brand identity featuring a butterfly illustration as the apostrophe
Packaging with each flavour represented by a beautifully colourful British butterfly to capture the natural essence of Reedy’s products
A new brand message was created:
'Naturally Capturing Nature's Flavours & Brightness'.
Incorporating 'Naturally' into the flavour descriptors
The labels were printed onto an uncoated stock to emphasise the natural ingredients.
A new range of jars were sourced to reflect the quality of the product.