Gloucester Rugby
Club Membership

Gloucester Rugby wanted to evolve their Season Ticket package into a new Club Membership package.

The brief was to make membership appeal to fans on an emotional level, and so the concept 'at the heart of it' was born. Fans were invited to get right into the heart of Gloucester Rugby by joining the club as a member.

The passion and commitment that the fans felt was captured and amplified to make a passionate communication. This reflected the atmosphere at Kingsholm Stadium which is full on and electric for home matches.

The family nature of the club was captured with fans of all ages showing heart.


We are extremely happy with the work to date. You have completely nailed the concept of the brief and delivered a very strong design solution. The sales and response for fans, partners and colleagues supports my view.

Fiona Spence
- Brand Manager, Gloucester Rugby

Brond have helped Gloucester Rugby with a range of campaigns over a significant number of years. These campaigns have included the re-launching of Club Memberships, Match-Day Creative and concerts held at the stadium.

Invariably, Brond’s contribution to all campaigns in which they have been involved has been executed with great detail and precision. They are always able to look at each campaign from a new perspective and produce creative that is fresh and exciting.

Whilst their work and professionalism is always of the highest standard it should also be noted that working with the Brond team is a thoroughly enjoyable, and often fun, experience.

I have no hesitation in recommending Brond as a creative agency.

Lucy Nottage - Senior Marketing and Partnerships Executive, Gloucester Rugby


Gloucester Rugby
Club Membership

Passionate messages came directly from the coach and the players giving fans an intimate experience of being a Gloucester Rugby Club Member.

Club Membership logo

Campaign slogan creation

Club Membership pack design

Online marketing and advertising

Club Membership merchandise design